Ron Arp brings 30 years of strategic communications and public relations program development for corporations, businesses and nonprofits. He is the president of Amplify Group, which has consulted more than 35 clients since 2008, including charitable wellness initiatives led by Hall of Fame linebacker Dick Butkus. He led communications and investor relations for the fitness company Nautilus (NYSE: NLS) and was a senior partner in the global PR giant Fleishman Hillard in Kansas City and Portland. Arp began his career as a radio broadcaster in Nebraska and Oregon, and directed programs for a beef industry trade group. He has degrees in journalism and economics from the University of Nebraska and was raised on a diversified Nebraska farm. He is president of the national Butkus Foundation, and brings experience from serving on business, school, church and nonprofit boards.
Arp and Jeff Durkin worked together in the 1990s developing strategic marketing programs for Durkin's agribusiness company and have maintained a friendship ever since.